8 tangerine is a modern carbonated soft drink newly introduced to the Ghanaian market. The distinguishing feature of this drink is its low sugar content, flavouring content and the carbonation level. 8 Tangerine drinks are ready-to-drink flavoured drink and it has rapidly grown on the market. Fortified with vitamins and minerals, it has been developed to provide specific health benefits, such as improving immunity and helping to boost energy. The target markets for 8 tangerine is diverse but tailored towards the young and the young at heart with a growing focus on children.